Almuftah Group is now on Facebook and Twitter!

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Created on Wednesday, 23 May 2012

Recognising the importance of social networking to its marketing and communication endeavours, Almuftah Group has recently launched its official Facebook and Twitter pages.

“Almuftah Group seeks to harness the power of these social networking platforms because we want to connect better with the people who matter most, and these are our customers and business associates. We want to be able to build relationships with them in the most personal manner possible," said Santosh Biswas, IT manager of Almuftah Group.

Social networking sites are among the most important online marketing tools that have come to light in recent years, and they are now used by many businesses, both big and small, in order to build bridges with new and existing customers and business partners.

Worldwide, Twitter commands a following of more than 340 million “tweeps,” while Facebook currently has a staggering 900 million registered users. To put things into perspective, the combined numbers of these two social media platforms alone rival the population of China, the world’s most populous country. And these numbers continue to grow.

People use these social networking sites for many purposes, like keeping in touch with their friends and family, sharing information, and for entertainment. Furthermore, Facebook and Twitter also enjoy the patronage of a wide demographics of users; young and old, rich and poor, people have found these social networking sites to be very useful in connecting with others.