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Doha, Qatar, May 2015 – Sharp Middle East and Almuftah Trading has showcased its full portfolio of products recently on display during the 12th Project Qatar exhibition. Continuing to introduce market-leading products to the Qatar market, Sharp continues offer consumer, visual & healthcare products and solutions for the construction industry.

The construction boom in Qatar is continuing at a fast pace as Qatar gears up to the World Cup 2022. The industry understands that large sums will be spent on various infrastructure projects in the country. “We are excited to be at Project Qatar to showcase what we have to offer the construction industry,” said Fumio Yamaguchi, Managing Director at Sharp Middle East and Africa.

Almuftah Group Managing Director, Mr. Ibrahim Almuftah, also confirmed the Group’s participation in the development of Qatar, saying that “the Group has already participated in the economic growth of the country in the past 50 years, we are proud to be part of the lead up to the 2022 Games. We continue to diversify in light of the country’s infrastructure needs.”

The full range on display will include high-definition displays, home appliances and business solutions that combine modernity, simplicity in design and intelligent innovation that cater to the various construction projects that are currently being built in Qatar.

 Sharp’s consumer portfolio which was demonstrated at Project Qatar include the latest Air Conditioner using R-410A, a new refrigerant with low environmental impact, offering greater energy efficiency and can be used in lower volume.

AQUOS LED TVs are also displayed to showcase Sharp’s unique and exclusive technology, Quattron Pro, with 10 million more subpixels than standard Full HD TVs for more detail, depth, and colour. Other displays include full range of home appliances such as the premium 4 Door refrigerators, a wide range of microwave ovens and vacuum cleaners.

Sharp also displayed the industry’s first infrared colour night-vision camera capable of capturing colour video in pitch-dark environments. The infrared colour night-vision camera allows users to capture video with a high level of visual recognition, any hour of the day or night. Beyond deployment in conventional anti-theft cameras, it will find use in a broad range of applications, for example, in monitoring patients in hospitals and nursing homes.

Visual solutions on display at the event include 90” LED Monitor (PN-R903) that has a full LED backlight as well as  60” and 70” Intelligent Touch Boards, which allow the managing and sharing of information between screens.

The healthcare solutions showcased at Project Qatar aims to provide a cleaner, healthier environment as Sharp’s air purifiers have been tested in world-class scientific labs and have proven to eradicate air-borne microbes such as viruses, dust mites and protect users from airborne allergen.

About Sharp Middle East

Sharp Middle East FZE was established in 1998 in Jebel Ali Free Zone, Dubai, UAE as a wholly owned subsidiary of Sharp Corporation. The office is the regional hub for the Middle East and Africa regions, covering 70+ countries. Sharp’s primary business activities include audio-visual and communication equipment, health and environment equipment, information equipment, and crystalline and thin-film solar cells.

About Almuftah Group

Almuftah Group is one of the Qatar’s most esteemed business groups, engaged in trading, service, education, advertising, catering, travel and recreation, real estate, wellness and fitness, and more recently on security and logistics. Almuftah Group has been operating its diversified enterprise since its establishment in 1963. Sharp’s products are available at various retail outlets in Almuftah Centre Al Saad (Tel. 4444-6868), Abu Hamour Digital Showroom (Tel. 4450-0135), and Airport Showroom (Tel. 4029-5216).